Drones will eventually be “as ubiquitous as pigeons”, London-based futurist Liam Young recently predicted. They are omnipresent already. Only 5 years ago drones belonged to the realm of the military, unaffordable for anyone else. Today, they are for hobbyists and even kids. Drones arrived in our lives and conquered the extreme ends of the market for technical goods. They proved to provide the best value for both, defense budgets and pocket money. Now the race is on to fill the gap in the middle: startups, corporates and analysts try to find the most promising commercial applications for drones.